Hair Barn
tylerhairbarn.comFull-service hair salon in Tyler. Eleven-page site with individual service pages, a service-area page for surrounding towns, and structured data for local search. Built for the local pack.
Our work
Live sites, running on our servers right now.
Not mockups or concept pieces. Click any of them — they are in production, serving real customers today.
Sites we build and host
Dower Real Estate
dowerrealestate.comResidential brokerage serving Tyler and the surrounding market. Buyer and seller resources, MLS search, and listing pages, with the TREC disclosures every Texas brokerage is required to display.
North East Texas Tres Dias
northeasttexastresdias.comNonprofit ministry community in Longview. Weekend scheduling, member area, online applications.
Integrated Jury Solutions
integratedjurysolutions.comJury management software for courts. EmpanelJMS handles the full juror lifecycle — master wheel, summons, self-service portal, notifications, reporting and juror payment — for federal, state, county and municipal courts. Secure, U.S.-hosted, and focused exclusively on jury operations.
Case study
Hair Barn
A one-chair salon on Old Henderson Highway competing against chains with marketing budgets. The site had to do the work that a franchise's ad spend does.
The build
Eleven pages: a homepage plus a dedicated page for each service line — balayage, color, perms, keratin, updos, waxing — because someone searching "balayage Tyler TX" should land on a page about balayage, not a services list. A separate service-area page covers the surrounding towns.
The infrastructure work
Both hostnames were serving the full site independently, splitting ranking signals between two addresses. We added a path-preserving 301 at the server level to consolidate them, registered missing MIME types that were causing images to 404, and cleared out stale Search Console errors.
That second card is the part another shop would not have caught, because they would not have had access to the server config. It is the argument for the whole one-shop approach.
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